In this seminar you will learn how to take your Social Media Marketing skills to the next level, from optimizing your presence on the major social networks, creating sophisticated social marketing campaigns, to collecting crucial data that will help your business grow.
Mobile groomers come and go. And the reason is that most simply can't afford their expenses. In this seminar, Judy will teach you how to stay in business and win the pricing battle by charging what you (and your time) are worth!
Anybody who has been “in dogs” for any period of time knows what a brachycephalic breed is. These dogs have short muzzles and broad heads and include such popular breeds as English Bulldogs, Boston Terriers and Shih Tzu’s, to name a few. These breeds come with their own set of issues that can cause problems, especially in the grooming process. They can have breathing problems, they do not handle heat well and those facial wrinkles need special care to keep them clean. Just washing the face of one of these breeds can be a challenge! Teri will focus on some of the problems unique to these breeds and how we can overcome these issues in the salon, sending out a clean, well-groomed dog with a sweet looking and smelling face.
These special dogs need special care. Learn tips on getting these dogs done easier, with less stress for you and the dogs. Learn about the effects of shampoo on double coats, when to condition and when not, and drying techniques to speed things up. Linda showed Newfoundlands, Malamutes, Saint Bernards and more. These dogs took a lot of specialized grooming to look their best. She will share some of the secrets she has learned over the years!
The American Cocker Spaniel is still one of the most popular in grooming salons throughout the country. This one-hour seminar will show you how to set a classic cocker pattern with clippers and carding, eliminate the “hula” look, stovepipe the legs and create the beautiful domed head. Diane will show you how to make all your crazy cocker clients “Crazy” for the trim you will put on their pets.
Ever notice a pattern among trainee groomers where they put all their focus into the finish work on outer legs, torso, and heads, while the finished effect was still scruffy and unkempt because they have completely ignored the undersides of the dog? Sadly, the undersides of a groom are not the most sexy or exciting, and rarely do they get much attention, but they are actually incredibly important to a well-groomed, well-finished and balanced dog. So, join us for this visually documented deep dive into armpits, groins, sanitary trims, paw pads, under-ears and all the other places in a groom not easily seen but very important - especially to the dog!
How many groomers have opened their business and then learned that a particular choice wasn’t right? Where do you even start with all the choices to consider when opening a location? It can be costly or impossible to move things once they’re set in place or take valuable time. In this class we’re going to cover what to look for when scouting locations, how to build out to your specifications, what to consider with build-out and how to build a lasting foundation your business will enjoy for years!
As pet service professionals we work with live animals. It is inevitable that accidents can and will happen. If we assume they will happen to either the pet or the provider and have a plan in place, it allows us to act quicker, while reducing the severity of the incident. This workshop will cover how to assemble a plan that includes injury checklists and waivers, how to prevent injuries, steps to prepare your staff, what to do afterwards, as well as how to put security measures in place.
Structure and anatomy affect the balance and proportion of all dogs. Groomers sometimes need to "camouflage groom" or hide faults in the coats. This session will cover common structural faults encountered every day and how to hide faults to bring out the best features for a beautifully finished groom.
In this one hour class, Dana offers her secrets to being a successful cat groomer and what to have on hand to make grooming less stressful for you and the cat. Do you have the right attitude? Why are you grooming this cat? What will set me apart from the rest?
In this seminar, Joshua will show you how to make the Asian style practical and prosperous for your business.
Most professional groomers know how to groom, and they have some business skills. But there are certain aspects that are always left on the table and usually are the most important. This seminar will help you figure out your target audience and make your business become a household brand that everyone in your neighborhood will recognize.
Clipper work is essential to the grooming process. It sets the background for most of your grooming. Clean lines and smooth finishes can make the difference between a good groom and a great groom. In addition, Judi will discuss clipper and blade care, choosing the right clipper, proper clipper technique and much more.
This new salon trend can be an easy moneymaker when done right! Corina will cover build-out, products and equipment, and how to convert self-service customers into lifelong grooming clients. Learn how to design and grow the self-service side of your business so that it’s working for you!
Want to do something extraordinary and out of this world for your clients? Want to try something excitingly new and colorful, and out of the box? Milena will help you gain confidence and mastery over the airbrush, a complex tool with numerous ways of use. Learn the importance of choosing the right equipment for each design and an understanding on how to create simple or broad lines, to adding a single perfect rose or airbrush an entire bouquet of flowers. Let your imagination go wild, and let’s Airbrush!
In this rendition of grooming the doodle, Madeline will go over tips and tricks to grooming the everyday doodle as well as communicating with their owners. So, the next time you hear, "don’t poodle my doodle," you'll know exactly what to say and how to handle the situation! Madeline grooms 15-25 doodles a week and is known for them in her area. She will go over different coat types and ways to style the doodle depending on said coat type. It's time to embrace the breed that's taken over the salon!