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Friday Programs

Groomer’s Business Summit: Starting Right and Staying on Track

Teri DiMarino

Let’s face it, do we ever really know everything there is about running a business? There is always room for input, and this four-session summit will help answer some of the questions you may have about your business. From opening the doors, finding clients, hiring employees, record keeping, payroll and pricing, it is a daunting task just to keep your head above water and make a profit.

Part 1) Building the Ideal Grooming Salon:

This slide presentation will take you from the floor to the ceiling and wall to wall in the construction of a new, state of the art grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small area by using labor-saving equipment, effective storage and “vertical square footage”. High visibility grooming and client comfort will be addressed, as well as some hidden aspects of salon ownership, such as seeking locations, leases, landlords and advertising.

Part 2) The Paper Chase:

Hiring and firing employees is never easy and governmental regulations require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through some of the fine detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.

Part 3) Pricing, Percentages and Profits:

Teri will share her business savvy and expertise on running a lucrative salon. ”What do I need to consider before setting my prices?” “How do I raise my prices” “What are my margins?” “Am I making a profit?” Why are my employees making more than me?” These, and a lot more questions, will be answered to help keep your salon productive and profitable. Payroll options will also be a topic of conversation in this seminar.

Part 4) Are You an Employee or an Independent Contractor?

This has been an ongoing dilemma in the pet grooming industry for years. In an effort to avoid excessive taxation, some groomers, or employers, resort to some pretty creative employment policies. While they may solve issues in the beginning, alternative tactics can really become a huge can of worms for everybody. Teri will spell out the pros and cons, and also address the most common questions about the differences between paying commission, hourly or salary, and try to shed some light on this controversial area. This class is sure to be an eye opener on all fronts.

AKC S.A.F.E. Grooming Certification Program

Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits.

This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

Get Inspired! Tips & Tricks for Rejuvenation

Michell Evans, Joey Villani, Khris Berry & Blake Hernandez

Are you trying to improve yourself within the profession of pet grooming? Maybe you would like to improve your scissoring skills or your customer service skills. Maybe you would like for your business to gross a million dollars next year. Maybe you would like to develop a more personal relationship with each pet that you groom or improve your employee management skills. Or maybe you dream of winning a grooming contest or retiring from grooming all together. No matter what your goals and aspirations this 4-part motivational series is for you! Each 1-hour segment will offer a new perspective by one of four top industry professionals. The opportunities that pet grooming offers are equaled only by its challenges. Each speaker will tell their stories, share their strategies and offer their ideas about how they overcame their challenges. If you are looking for inspiration you have come to the right class!

Poodle Series

Quick and Trendy Poodle Pet Trim

Jonathan David

A great haircut is your best advertisement, but who has time to be a perfectionist? You do! A stylish Poodle pet trim isn't as time consuming as you think with the help of snap on combs, quality shears, and some time saving tips! Poodles are one of America’s most popular breeds and every groomer sees plenty of them, but often owners think a great Poodle trim is too much maintenance. Jonathan will show you how to give a great haircut that's a walking billboard of your work without too much time on your part and too much maintenance for your customers.

Poodle in a German Trim

Michell Evans

The German Trim is great for those clients who “don’t want their Poodle to look like a Poodle”. The great secret is that this style does fit the Poodle breed standard! Michell will show you how to create this elegant sporty trim using snap-on combs of various lengths and then blending and finishing with scissors. She will demonstrate the clipper work on the face and feet. Michell will also explain the choices and techniques for the tail and ears.

What Poodle?

Jessica Moore

Poodles are such a versatile breed, but one of their best attributes is their coat! You can literally do whatever style you want. Don't want a Poodle anymore? Turn into a Portuguese Water Dog or Bedlington Terrier or one of my favorites a Kerry Blue. I am sure we all have those little Toy Poodle clients that prefer the infamous "Teddy Bear" face and no shaved feet. I will go over alternative trims for Poodles and why you may want to choose one style over another depending on that individual dogs coat, conformation and lifestyle of the owners. I will take a purebred Poodle and turn it into anything but a Poodle and explain why.

The Doodle

Annie Williams

Feeling overwhelmed with the all the doodles coming into your salon? Annie will walk you through how to educate your clients on their dog’s specific needs, to carving out a stylish yet functional haircut. Learn a fool-proof system with snap on combs and scissor techniques to help increase your efficiency and put more money in your pocket.

Friday Evening

It’s All About the Face

Jonathan David

We love to see expression in our dogs’ faces. How you layer the hair, the length you choose and the styles you set all affect the expression your dogs will have. Jonathan will show you how to do a perfect layered round face with thinning shears and several options to change the style and expression of your furry clients’ faces.

The Savvy Salon Owner

Michell Evans

Join Michell Evans, The Grooming Tutor, for this well-rounded presentation. She will walk you through the process of creating a business budget for your salon based on a sample budget. She will discuss paying hourly vs. commission, support staff, benefits and retirement. Michelle will also cover leadership, trust, communication and expectations as the cornerstones to creating a respectful workplace.

Everyday Shop First Aid and Tools for Prevention

Jill Pipino

In this seminar, Jill will discuss common accidents that occur in the shop and the treatment and prevention of such incidents. You will learn what tools are best to have in your shop for the management and prevention of injuries. Then Jill will discuss and show you the basic necessities to keep on hand and how to build the ultimate first kit, so you are always prepared.